LYL — Modern Power Dressing
Founded by Chierika Onyuku-Opukiri, LYL was created to offer a unique luxury clothing brand that makes women feel bold and confident and inspires them to win. Chierika approached me to create LYL brand identity guidelines and to help articulate the brand positioning. Having listened to and absorbed the energy of Chierika and the team at LYL, we made a fresh set of brand guidelines, encompassing the foundations’ brand elements such as the colour palette, typography, imagery style, and tone of voice, but also fashion-specific considerations such as models pose. LYL now has a meaningful and solid foundation to work from.
Brand Identity
Packaging
Print Design
Social Media Templates
SERVICES
Fashion Creative Director / Chierika Onyuku-Opukiri
Fashion Creative Assistant / Ella Shiraz
Photography / J.Jamie Photography & MCMLDN
Social Media Assistant / Ayinde Lockett-Palmer
CREDITS
KIND WORDS FROM CHIERIKA
“Laura has fully embraced the culture, ethos, and values of LYL in a way that helped us clarify all that we stand for as a brand.”
“Laura has been incredible to work with. Our community of women needs to know who we are and what we stand for and thanks to Laura we have so much clarity. I’m really looking forward to working with her again soon!”
CHIERIKA ONYUKU-OPUKIRI - FOUNDER & CREATIVE DIRECTOR of LYL OFFICIAL